The Fabulast Story

FAB.U LAST Color originated in early 2020 at the beginning of the COVID-19 pandemic with the intention to transform permanent home hair color.

So many people couldn’t get to the hairdresser due to lockdown restrictions, felt anxious about leaving their home or had to forgo the luxury of having their hair done in salon. It’s for these reasons we wanted to create an at home hair color solution that would help ease our customers’ time, money and health concerns.

When we began researching what was available, we were surprised by the sheer vastness of options: foam color, permanent color, color with plex, color to cover grey, color for ageing hair…the list goes on and on. It was seriously overwhelming! We could see why it would be so confusing for customers to choose the right product for their hair.

This got us thinking. Anyone wanting to color their hair at home is looking for a no fuss, easy to use product that does it all. One that stands out from the crowd not only in the way it looks but how it performs. This is what FAB.U LAST Color delivers.

We’ve partnered with specialty manufacturers in Italy to bring our customers a salon quality hair color system we know and trust. As a socially conscious brand, FAB.U LAST Color is completely vegan and cruelty free and follows strict EU regulations. Our formula is also full of hair goodness, containing nourishing Hyaluronic Acid and Quinoa Extract.

Ultimately, we want our customers to enjoy their home hair coloring experience with products that are simple to use, feature high quality ingredients and give satisfying results.

It’s time to find your match and transform your color!